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I’ve been more and more interested in smaller organizations lately. Many small businesses and associations are using social media very well. But many others — among them people who I’ve worked with or who I’ve taught social media courses at Algonquin College — find social media to be a perplexing challenge.
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Maddie Grant, series creator
I think one of the biggest parts of the social media challenge for small businesses and not-for-profits is to create a strategy that allows them to be confident they can meet the demands that social media place on an organization. I think it’s crucial that organizations without giant budgets or staff have a chance to create and maintain an effective social media presence.
You’ll have a chance to learn how to create a content strategy as part of a small organization from… well, me, this August. I will be part of the Summer Think Tank Series presented by SocialFish and CommPartners. This series of webinars is bound to be useful for people working in associations, not-for-profits, or any small organization. Maddie Grant has led the development of this series of webinars, and she has done a pretty impressive job.
Check out this lineup:
- July 12: David Svet and Heidi Hancock will talk Pinterest for nonprofits
- July 26: Debra Askanase and Shelly Kramer will present on Google+ for nonprofits
- August 16 (my birthday!) I’m in the middle with Your New Content Strategy
- August 30: Gini Dietrich will talk how nonprofits can apply the lessons of her new book Marketing in the Round
- September 13: Amy Vernon will talk about Creating Content that Works.
Each of the webinars costs $129 US, and the whole series can be purchased for $499 US. And if you drop me an email, I might even have a discount code for you.
It’s a real honour to be in the lineup with these talented communicators who I like and respect. And I’m looking forward to finishing the presentation and doing it online, hopefully with you in attendance.
