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SMB 101 Post #6: Making moving pictures.
It’s not hard to find evidence that video is a huge part of social media life, and that it can have massive impact on businesses. There are tons of case studies, from Caine’s Arcade to “Will it Blend?”...
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Nothing is universal
Ryder Hesjedal kisses the Giro trophy (photo: steephill.tv/Reuters) Yesterday was an uncharacteristically big day for me in terms of keeping an eye on sports. Here in Ottawa, some friends were running...
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The tyranny of the app
I was recording a podcast with Dennis Van Staalduinen and Mark Blevis when it happened — I had an idea. The phrase “the tyranny of the app” seemed to come up out of nowhere as we talked about...
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SMB 101 Post #9: Using free tools for measurement
Hopefully, you know more about your advertising effectiveness than John Wanamaker did. One of the classic quotes from the world of business is attributed to John Wanamaker: Half the money I spend on...
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Fish where the Socialfish are.
I’ve been more and more interested in smaller organizations lately. Many small businesses and associations are using social media very well. But many others — among them people who I’ve worked with or...
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Milestones, fake relationships, and continuity plans.
We all pass milestones from time to time. I figure the best thing we can do is note them and consider what we’re learning on the trip. I took a bit of an abrupt break from blogging. Two things...
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What do we bring to our “performances?”
We all perform in our daily lives. We “play the part” of manager, or leader, or creator, or educator. But what do we bring to the performance? Something that happened on Saturday night got me pondering...
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Do I really have to tell you to think mobile?
Sadly, it appears I do, based on this CBC story and the underlying research by HTTP Archive. The average size of a webpage, based on the 10,000 most visited sites on the web? 1.3 megabytes! That is...
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Choose event settings carefully
Before I get into the blog post proper, a quick note: my heart goes out to all those suffering in Boston. If you would like to help those affected by the bombings, I might suggest The One Fund, which...
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Hit me with your best (head) shot
I got into a bit of an online discussion the other day with a friend in Boston. He told me that “head shots are you at your most fake.” He argued “…head shots suck. The reason why people don’t have...
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Theft is not a good business idea.
Back in the day, it was easy for unethical businesses to pop up and disappear quite quickly. A number of years ago, I was interviewed by the local TV news when I discovered that a kiosk in a shopping...
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Live interview technique tip: keep talking (updated)
I was asked by the organizers of next week’s Social Capital Conference to join organizer Lara Wellman on the local CTV morning show to talk about the conference, keying in on a tart little infographic...
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Not-for-profits, social media, and accountability
One of the things that social media offers EVERYONE is the chance to present important work to the world in engaging ways. Proof? Just look at a map from the James McGregor Stewart society in Nova...
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Is your business going out on “dates?” Then why not get dressed up?
Yesterday, I saw a great post called “The First Rule of Branding” from former Algonquin College colleague Lisa Haggis, who’s now on her own as a branding consultant. My two-sentence summary of her...
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Why scaling up is as scary as falling apart
Lots of talk recently in my neck of hte woods about the Amnesia Rock Festival. It happened June 14-15, with 90 acts from Anthrax to Alice Cooper to Fucked Up to the Dropkick Murphys filling a field in...
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We have a duty to give back
I’m sandwiched between two national holidays as I write this — the one celebrating the creation of the Dominion of Canada on July 1, 1867 and the one celebrating the Declaration of Independence of 13...
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It's not that hard to listen online
Do-it-yourself social media monitoring, you say? That’s not even as difficult as making a do-it-yourself tin-can telephone. http://www.flickr.com/photos/hackaday/ Earlier this month I wrote about...
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Social media mind, beginner's mind
This is the kanji for Shoshin, the state of “beginner’s mind” discussed in Zen Buddhism. Because I’ve spent a lot of time over the last few years teaching at Algonquin College and at Eliquo Training...
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Are you now or have you ever been a commentist?!
Since I have a foot in the music “industry”, one of my regular reads in my RSS Reader is the Musician Coaching blog by Rick Goetz. He quite often has posts of interest to me. But last week, he had one...
View ArticleGovernment shows it's hard to be social when you're not social
A bit of a media — well, not a storm — drizzle began in my city last week. My local newspaper ran the story “Four staff work on widely-unwatched PMO promo videos.” The nub of the story: in January of...
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